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OUR FOUNDER'S PASSION
Frank M. Circelli, Graduate Gemologist in Residency
Founder and Chairman of Gem Shopping NetworkTM

Mr. Circelli’s passion for colored gemstones started as a child with a love for minerals, fossils and natural sciences. Later in life after obtaining his gemological degree, Mr. Circelli was personally trained by one of the best senior gem cutters in America. Soon after, he began building his gemstone business and traveled to the most remote areas of the earth to buy rough directly from the mine owners. This often put him in life-threatening situations and volatile environments.


In 1984, he started cutting his own gemstones and built a wholesale business with a passion to educate jewelers and to establish industry-accepted wholesale pricing levels.

As an innovator in the field of gemology, Mr. Circelli launched the first and original colored gemstone show on television, “Gemstones with Frank” over 20 years ago; specializing in rare gemstones. Always striving for perfection, he was motivated to create a new shopping channel based on three principles: Honesty, Integrity and Education.

On May 10, 1997, Gem Shopping Network™ aired for the first time to a limited audience. Today the network reaches more than 30 million households. Mr. Circelli continues to run the Gem Shopping NetworkTM and often appears on the show. He attributes its phenomenal success to its knowledgeable and talented team of gemologists, jewelers and sales professionals.
 
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